WHAT: a short editorial (0.40min - 1 min or so), fashion centered, done in CGI, with 3D scanned movement and models.
First of all, all contributors should receive, in case of economic profit, a fair percentage of it. Credits are never enough. It will be registered in the copyright office in Madrid, defining each person´s role in the creation of the video, where this percentage will be defined
Starting from an idea I found making my last project: "We sought an intersection between a scientific replica and a stylized, science fiction creature, reaching a point where reality meets fiction". A scene that could exist in present and a speculative immediate future at the same time. Good idea would be to present emerging-mid brands that carry a transgressive praxis into this forward-looking environment
Entirely CGI, models will be scanned and animated using motion capture, if possible.
Narrative wise, a brief, direct action could work. Was thinking on maybe three scenes, parallel to George Lucas´ THX 1138. The urban space, a white, abstract space and urban space again. The white space could be that transcending, that action of proposing/ moving forward to a new reality over the present one. Also want it to be open in terms of meaning, I don´t like forcing views or opinions if that´s cool. Structure could be like this (urban - white- urban):
Problem right now: movement of models. I have no idea what should they do, how could they move... Having them just walking from start to finish could be boring. Romain Gavras does it really well in music videos + commercials (see his videos with Justice and 070 Shake). Strong world building and characters inside it. One possibility could be them just doing normal suff, having several models moving at the same time. This video I found random on insta and I thought it was cool:
Could be done like in this Radiohead video, transitioning linearly
To have an idea of the quality we´ll have, this video was done all in CG, using 3D scans and motion capture (although I would like to try to have more realism in the faces + actual cloth physics). Obviously is a super production, probably at over 100k euros to produce, ours will be smaller in scale:
Main environment. Liminal space. A passing zone, undefined, could be anywhere, anytime. Vague enough, but very stylized. Should have an open zone, connecting with the exterior. A corridor - plaza hybrid, channel for human traffic and meeting. Probably during the day or sunrise, you should be able to see the exterior a bit
Environment light placement
Light in environment details. In Children of Man (2006), they took a London library and put suspended LED lights to create the futuristic look, very direct and simple way of turning a historic space into science fiction.