CNMI x Zalando´s
The Changemakers in Luxury Fashion

Client
Role
Year
Type
Area
Location

Zalando
All CG Aspects
2024
Event
Beauty
Berlin (DEU), Paris (FR)

Client Zalando
Role All CG aspects
Year 2025
Type Event
AreaFashionStage imagery
LocationBerlin (DEU), Milan (IT)

I was asked by Zalando and Studio Abraham to develop the visuals for the third edition of the "Changemakers in Luxury Fashion" event in Milan, in partnership with the Camera Nazionale della Moda Italiana. The event brought together representatives from leading fashion houses to discuss the current state and future of the luxury fashion industry through a series of keynotes.

Speakers include David Schneider (CEO of Zalando), Diego Della Valle (chairman of TOD´s Group),  Francesca Bellettini (deputy CEO of Kering), Lorenzo Bertelli (CMO at Prada Group), Alfonso Doce (CEO Dolce & Gabbana), David Fischer (Founder and CEO of Highsnobiety), and Simone Rizzo and Loris Messina of SUNNEI.

The main concept of the visuals were the gravitational forces. I developed a galaxy/ hurricane like shape following the event´s core imagery and visual guidelines. The videos and stills were showcased in a 10m wide LED screen at the main stage, designed by Matiere Noire. The event was held in Milan on the 22nd May 2025.

Alternatively, 16:9 versions for social media and standard screen sizes were produced

The event was hosted at Società del Giardino in Milan, with set design by Matiere Noire

RND & DEVELOPMENT

CREDITS

Creative direction: Kemal Yilmaz

Set design: Matiere Noire

Photography: CATTURA Production, Felipe Cordeiro, Lucas Possiede Studio

Creative approach, event and installation print design, graphical screen design, motion design, content creation and management: Studio Abraham

CGI design: David Guerrero

REFERENCES

From left to right, from top to bottom: 1.Hurricane      2.Unknown      3.“Paradiso, Canto 34” by Gustave Doré (1868).     4.Still from "Akira" by Katsuhiro Otomo (1982-90)     5.Detail from "The Raven", by Gustave Doré (1883).      6.Star clusters, based on drawings by J. Herschel, from "Le ciel: Notions d'astronomie à l'usage des gens du monde et de la jeunesse", by Amédée Guillemin (1864).      7."Whirlpool", by Marten Lange (2012).     8.Virtual photograph of a black hole, calculated on a computer in 1978. ⁣